Is your marketing just 'getting done', or 'done right'?
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Hey, I’m Jake
Lean Marketing Mastery is here to provide you Lean Marketing tips, tactics, recipes, and case studies. It’s the info I wish I had when I started my first business, but learned the hard way going from $30K in debt to $150K MRR and beyond.
Most entrepreneurs have heard of the Lean Startup methodology…or at the very least, its buzzwords like “MVP” and “pivot.”
About three months ago my marketing team at Launchpeer had a great idea. Content marketing is huge for us and a member of my team thought having a big event would give us the ability to reach out to our target market while also leveraging influencers who can speak at...
I hear that a lot from my clients who aren’t really sure the difference between that and traditional marketing. It’s a valid question. I wasn’t sure what it was either. Then my ‘marketing’ efforts stalled.
I’m a SaaS-hole. If you don’t know what that is do a quick Google search, you’ll thank me.
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